Squirt Case Study - 1175 Words

Product Strategies †¢ Product Classification- Squirt Soda is a carbonated beverage with grapefruit flavoring. It is an impulse buy; consumers do not put a lot of time and effort in deciding whether or not to purchase such a product. Therefore consumers need to be reminded of the brand through intelligent, funny advertising or advertising that creates a relevant connection with the consumer audience. o Soft Drinks are homogenous goods. They compete on price, availability, and most importantly, their sale and success depends on their images in the minds of consumers. †¢ Differentiation-Squirt has a unique image opportunity: Brand itself as the most refreshing and naturally made citrus soda on the market. It should have the lowest†¦show more content†¦This can be done only as far as legally and ethically permitted. For example, Ben and Jerry’s Ice Cream has been pressured into removing the â€Å"All Natural† slogan from their containers because of certain ingredients in their product. o Create consumer confidence- Consumers appreciate quality packaging, it makes an image difference for them if the product comes in a more prestigious package. Squirt must keep up the status quo of soft drink packaging quality standards. We do not recommend alternative luxurious containers, but we do recommend attention to detail and attention to competitors package quality. †¢ Brand Strategies, Product/Market Strategies and Line Strategies o Market Penetration Strategy- The main goal for Squirt grapefruit beverage is to gain more market share within the current target market. Squirt’s new Natural image is intended to make the product more appealing to more people that buy Mountain Dew or Fanta or other colas in general. o Market Development Strategy- Through skillful promotion and advertising,( TV, print, online,Show MoreRelatedSquirt Case Study6386 Words   |  26 PagesMarket Market and Competitive Analysis Market In the market, the soft drink industry is currently growing, with hundreds of registered brand names for carbonated soft drinks within the United States. Squirt competes with Coca Cola’s two grapefruit carbonated soft drink brand- Citrus and Fresca. Squirt also competes on a more broad level of the citrus flavored soft drink category with Pepsi-Cola’s Mountain and Mellow Yellow Surge. SWOT Analysis Strengths: Market Dr. Pepper/Snapple group distributeRead MoreDr. Pepper/Seven Up Case Analysis1651 Words   |  7 PagesCase Recap Dr. Pepper/Seven Up, Inc. is the company which produces the brand Squirt. â€Å"Squirt is a caffeine-free, low sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Squirt is the best selling carbonated grapefruit soft drink brand in the U.S.† (Kerin and Peterson, 2010) Kate Cox, the brand manager responsible for Squirt believes that market targeting and product positioning are key elements in Squirt’s advertising andRead MoreEpidemiological Studies : Risk Factors Essay1411 Words   |  6 PagesEpidemiological studies are utilize to identify risk factors of diseases in populations. Knowledge of these risk factors is used to conduct further investigation and to implement intervention preventions. Since there is a global rise in human infectious diseases outbreaks, it is important to understand the methods of epidemiology, in order to understand the dynamics of diseases. In the synthetic epidemic study, we performed an experiment to develop an intervention to prevent the spread of diseaseRead MoreEpidemiology And The Center Of Disease Prevention And Control Essay1064 Words   |  5 PagesAccording to the Center of Disease Prevention and Control (CDC), by definition, epidemiology is the study of the distribution and determinants of health and health outcomes in populations. Several methods can be used to carry out epidemiological investigation includes surveillance and descriptive study and analytical studies are used to study determinants (CDC, 2012). Determinants can be categorized as causes and risk factors that influence the pandemic of a disease. According to the World HealthRead MoreDr Pepper - 7up1913 Words   |  8 PagesRunning head: DR PEPPER/7UP, INC. Dr Pepper/7Up, Inc. – Case Analysis MKTG610 Case Recap Squirt soft drink is a caffeine-free, low sodium carbonated drink designed and created by Dr Pepper/7Up, Inc... This powerhouse drink is a wonderful creation of distinctive grapefruit juices, which gives it its fresh citrus taste. Due to its unique flavoring as a soft drink, Squirt is one of the best-selling carbonated drinks in the United States (Kerin amp; Peterson 2009) The key elementsRead MoreFrom High School to College641 Words   |  3 PagesBackground: â€Å"My Case Study†: It had been awhile since I had watched it, but a few years ago I watched an episode of the Big Bang Theory titled The Gothowitz Deviation that I thought was absolutely hilarious (as are all of them). In this particular episode, Sheldon begins feeding Penny chocolates whenever she behaves well. He is positively reinforcing her good behavior, and goes on to say that he is applying mild operant conditioning. Leonard is furious at this, and tells Sheldon he is forbiddenRead MoreEpidemiological Studies : Identifying Risk Factors Of Diseases Essay1761 Words   |  8 PagesEpidemiological studies are utilized to identify risk factors of diseases in populations. Knowledge of these risk factors is used to conduct further investigation and to implement intervention preventions. Since there is a global rise in human infectious disease outbreaks, it is important to understand the methods of epidemiology, in order to understand the dynamics of diseases. In the synthetic epidemic study, suny cor tland microbiology students performed an experiment to develop an interventionRead MoreCauses And Effect Of Sarcoidosis Auto Immune Disease1065 Words   |  5 Pagesthe skin and blood show that Mycobacteria plays a role in at least a small part of Sarcoidosis but still isn t deemed to be the cause. There are some theories that it is from genetics, infections, or just an abnormal immune response. Most recent studies also show us that the cause of sarcoidosis could also be from an environmental factor. What is known about the disease is it develops primarily in the sweetish and African American community between the ages of twenty to forty years of age. It isRead MoreBusiness Law Case Study Essay1320 Words   |  6 PagesPlease answer the questions posed at the end of  each case study in essay form.   Each essay will be judged on your capacity to present strong, logical discussions that support your conclusions. Case study 1 Members of Students for Fair Tuition (SFT) decide to protest rising tuition costs at Gigantic State University (GSU) by taking over Dunfee Hall, the location of GSU president Dalton Chandler’s office. As they storm into the reception area of Chandler’s office suite, shouting â€Å"Down withRead MoreThe Development of Fast Food 1071 Words   |  4 Pagesbuilding protein and includes elements of sulfur† (Amino Acid Studies). This amino-acid is commonly found in medication such as Tylenol; however, in large doses, this amino-acid begins to attack the user’s liver. â€Å"Extremely high does – more than 7 grams – of cysteine may be toxic to your body’s cells and may cause death.† Even though it would take an excessive dose of this in order to inflict life threatening damage, there are no studies regarding long term effects of constant consumption in small

My Motivation to Start College - 796 Words

Years ago, I never would have thought that I would be attending college. So much happened so quickly after high school that I just gave up on thinking that college was for me. Today, I hold my dreams in my hands. After much research, I chose Southern New Hampshire University as the school that I wanted to attend to pursue my degree online, due to the school’s high ratings, and flexibility of the online classes. I am on my way to earning an Associate Degree in Business Administration, which will give me a variety of career choices in a growing industry. I have a lot of motivation for going back to school which is to help further myself in my career, set a valuable example for my kids, and boost my self-confidence by proving to myself that I can achieve my goal of going to college that I have wanted since I graduated high school. Furthering myself in my career is a huge motivation for starting college. I have come across quite a few good paying jobs out there, but they all seem to require a degree. All of my past jobs were around minimum wage, and I would like to finally be able to make well over minimum wage. I started going back to college in hopes that I will be able to advance in my career search. However, sometimes I wonder if college graduates are finding good jobs due to the economy. According to Current Issues in Economics and Finance, unemployment rates for recent college graduates have indeed been quite high since the onset of the Great Recession (Abel, Deitz, Show MoreRelatedChoosing A Successful College Student1334 Words   |  6 PagesGoals Paper Adjusting to life in college is much like adulthood for an 18 year old; a struggle. Sure, everyone knows what taxes are, but I still do not know how to properly file them. This is how most people feel when it comes to college, they know that they want to be successful, but they do not necessarily have the means to get there. Everyone wants A’s, everyone wants a successful career, and most importantly everyone wants to succeed. That age old question always seems to stop us, â€Å"how?† HowRead MoreMy Personal Motivation And Motivation893 Words   |  4 PagesMY ACADEMIC MOTIVATIONS Motivation to me is anything that pushes you to accomplish something that you want. No matter how many goals I set for myself without motivation the desire to accomplish my goals wouldn t be there so, they would continue to be just thoughts or dreams. My faith, self love, family, and personal achievements are just a few things that inspire me to stay motivated in life. My Initial Motivations Passing the GED Passing the GED was my first initial motivation for wantingRead MoreMotivation : Motivation And Motivation1216 Words   |  5 PagesOverall, motivation is, â€Å"the general desire or willingness of someone to do something† (Oxford Dictionaries). 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To give you an inside look at where my motivation comes from and my initialRead MoreMotivation For The College Student974 Words   |  4 Pagestwo, handsome princes. They were really her saviors and grounding force. The two princes became her motivation to start over, create a new life, and start rediscovering herself. For the college student, motivation is a personal aspiration with much hard work. The college writing student will focus on increasing writing abilities and becoming a better writer by class end. With a deep-rooted motivation, the learning to write process will continue to be built and perfected over the course of the student’sRead MoreGraduation Speech : My Educational Experience915 Words   |  4 Pages My educational experience is just now beginning as of now I am taking an English class also over summer I took an online academic skills class. Although online classes don’t do college justice you don’t really get the full college experience. As of now I am just focusing on my general education then eventually I hope to attend an RN program. So as of my educational experience this far would be high school and as Dweck author of Brainology would say I had a fixed mindset during high school even duringRead MoreMy Academic Success At Miami Dade College929 Words   |  4 PagesCollege is indirectly served to have fun, make new friends, and learn about ourselves. As an attendant at Miami-Dade College I would never forget the real reason for enrolling in this institution. Any other individual who is a current student should know that education is the knowledge of putting potential to maximum use. Throughout the semester I have been given various assignments and objectives to comprehend making it challenging. At Miami-Dade College, the professors offer a variety of ways thatRead MoreCause And Effect Of My Depression1337 Words   |  6 PagesIn college, I started off pretty much like everyone else. At first, I felt confident and ready. I felt Confident that I was going to succeed in all of my assignments, wake up with determination, and not make bad choices. I felt ready for the long hours of writing papers, finishing homework, and studying for exams. After the first semester, I realized that things are easier being said than done. Before long, assignments were piling up, due dates were near, and my stress levels were out the roof. TheRead MoreAchieving Academic Success For College Students912 Words   |  4 Pages While college is certainly a time to have fun, make new friends, and learn about ourselves, students like myself should never forget the real reason for attending a higher educational institution. Everyone, including myself knows that education is the knowledge of putting potential the maximum use. Throughout the semester I have been given various assignments and objectives to comprehend making and this makes it challenging. 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Antonius Werink Margaret Jefferson Case Free Essays

Contrariwise, training and developing Hart, if even possible, could turn out to be costly as well. Therefore, I recommend Margaret Jefferson to find a better fit for this crucial position, meaning letting him go. At the moment Hart is still in his probationary period, making it less costly to let him go. We will write a custom essay sample on Antonius Werink Margaret Jefferson Case or any similar topic only for you Order Now Furthermore, I suggest to replace Hart by the administrative manager for the short term. For the long term, the administrative manager could train the intern and prepare him for the job and the specific tasks. Question 2 Three recommendations Margaret Jefferson should follow: 1) Straight to the point. 2) Offer help. ) Be professional. When meeting with Hart, Jefferson should immediately make clear what the purpose of the meeting is. She should know what she wants to say and communicate this directly with Hart. There’s no need to go into detail about the reasons for the termination. The reasons should be clear, since Hart was constantly informed about his performance and had enough time and possibilities to improve it; There shouldn’t be an argument or discussion. Furthermore, Jefferson should make clear all the details of the separation, meaning all the steps they have to take (e. G. Clearing out their workspace, signing legally binding agreements, etc. ). Moreover, Jefferson is not firing Hart because she doesn’t like him. In fact, Jefferson is actually convinced of his interpersonal capabilities. Therefore, she might want to help Hart in finding a job, which would fit him and his capabilities better. Jefferson could maybe recommend him to some other companies. Finally, Jefferson should be aware Of the fact that she’s acting in the best interest Of the company. The lay-off is not personal, but just business. Jefferson is responsible for the performance of the company and the employees, thus if those are failing, so is she. Question 3 The failure of hiring Hart and its particular hiring process, exposes some inaccuracies in the hiring protocol Jefferson used. Firstly, there was too little emphasis on the administrative skills of Hart, although this is extremely important for the position. Secondly, the decision about hiring Hart was made too fast. Thirdly, the communication and cooperation between Jefferson and the administrative manager was deficient. In order to improve these three points recommend the following: 1) Align the hiring protocol with the specific job. Different jobs require different capabilities. The emphasis in the ease of Hart should have been more on administrative skills and interpersonal skills, rather than only on interpersonal skills. 2) Don’t rush the hiring process. Although the need of hiring a Special Events Manager was urgent, they never should have rushed the process. If Jefferson would have followed all the steps of her hiring protocol she may have discovered Hart Was lacking vital administrative skills at an earlier Stage. 3) Include the administrative manager more in the hiring process. Including the administrative manager more in the hiring process, could have prevented Jefferson from hiring an incapable Special Events Manager. The administrative manager is better aware of the specific administrative capabilities needed for the specific job. How to cite Antonius Werink Margaret Jefferson Case, Papers

Reflection paper on organizational behavior free essay sample

The main objective of this semester was to learn various organizational behaviors that are conducted in a business environment outside the classroom; these would help us as students and as future business entrepreneurs. Throughout the semester, every week different professors came and gave us lectures. Each lecture was about different topic with professors of different departments. Along with the weekly lectures we also had an interactive session that gave us the opportunity to apply the lessons and techniques learnt in our professional and personal lives. Over the course of this semester, Organizational Behavior has highlighted numerous topics, which concentrated on the perception of individual’s personality impacts on the day-to-day changes that occur in an organization. Reflection on the concepts in the field of organizational behavior, the future of management, the cases discussed in class and interactive and their application in the business world is key to a successful business entrepreneur. We will write a custom essay sample on Reflection paper on organizational behavior or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this reflection paper, I will discuss the essential areas of organizational behavior: the influence of motivation, managing change and individual learning at an organization. Week 2, the lecture on motivation is of great importance; Motivation is the intensity, direction and persistence of reaching a goal. There is a substantial positive relation among job characteristics, job satisfaction and motivation. It states that many theories of motivations are used in a business organization and all have been designed for one purpose, to recognize what motivates and enhances the performance of employees. It is important for a business to identify factors relating to motivation that could affect the competiveness in the market, and implement ways to enhance the business performance. This not only applies to business but also to our academic/personal lives. In the book, it explains how there are different theories of motivation and how different organizations have a completely different approach to motivating their employees. In my view there are intrinsic and extrinsic factors are correlated. For example: during my  lectures we should have a bit more control in class that keeps us engaged giving the student more choice of assignment or problems to solve which will keep us motivated to engage in the class and do better. Week 3, the lecture on Managing Change describes organizational changes that occur when a company makes a shift from its current state to some preferred future state. Managing organizational change is the process of planning and implementing change in organizations in such a way as to decrease employee resistance and cost to the organization while concurrently expanding the effectiveness of the change effort. Todays business environment requires companies to undergo changes almost constantly if they are to remain competitive. Students of organizational change identify areas of change in order to analyze them. A manager trying to implement a change, no matter how small, should expect to encounter some resistance from within the organization. Week 9 lecture on Individual learning we came across that in an organization learning derives from the individual learning from each member of the organization. Consequently, individual learning is crucial for organizational learning. Learning is defined as gaining knowledge or skill. Thus, learning incorporates two meaning 1) knowing how-to which is implies the ability to act and 2) Know-why, which shows the ability to express theoretical understanding of an knowledge. For example: guest speaker to motivate students. So this describes the individual learning is both operant and conceptual learning the difference is important because each learning has a different approach to perceive situations. The material in this course will give me an excellent balance between theory and practice. This course introduced me to the theories that have created solid advances in the field of organizational behavior. The examples and cases throughout the course show the practical side of these theories in terms of how you can manipulate them to enhance competitive advantage in an organization. This course has helped me become more self aware of how capable we could be in an organization how our behaviors is related to motivation and the organizational environment that we work in. I would like  to be an interactive teacher because it will keep the students interested what I am teaching them and since I have their interest more about what I am saying and about what the course is about.

Strategies of Approaching Business Ventures

Introduction According to Sarasvathy (2008) there are two distinct strategies of approaching business ventures. Sarasvathy identified that causation is a strategy that is strictly reliant on a plan set initially. She described another strategy referred to as effectuation.Advertising We will write a custom essay sample on Strategies of Approaching Business Ventures specifically for you for only $16.05 $11/page Learn More Effectuation model describes the situation in which a business changes in accordance to emerging issues. This model is applied highly by entrepreneurs when venturing into businesses. This essay will focus on evaluating the suggestions of commentators about entrepreneurs and the models. Academic concepts There are various conceptual factors that are applied to facilitate appreciation of businesses. The factors that are listed below represent the ideas enabling concepts of business ideas to flourish. Effectiveness This is the degree to whic h a problem is solved (Needham Dransfield 1994). For a business plan to work precisely, it should focus on the extents of marking and determining the prevailing solution. When the prevailing solutions, directive and proper guideline are enacted they go to fit the issue at hand. This presents a good atmosphere for business development and proper progress. An effective business model facilitates the initiation of proper business strategies that are potentially productive with time. It is vital to note that descriptive analysis converge a wide range of ideas into a comprehensive statement targeted to fulfill the ultimate business goal (McKelvey 1996). For these reasons, entrepreneurs prefer this dynamic model that maximizes profits according to situations. Assessment This involves checking the validity or performance of an influenced decision from time to time (Steingold 2004). It ensures minimal mistakes are made on decisions made concerning the new ventures. Assessments display the nature of the prevailing factors around a business. These assessments help to mitigate the factors and modify the business interactions within the environment. In this way, business manages to exploit the surrounding factors to its advantage. Assessments are, therefore, vital in mitigating the direction of the business and ensuring that proper measures are considered amicably.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Accountability The decisions made concerning the new venture should be realistic and reliable for its outcome (Udell 1991). In most cases, there are factors that must be considered through all means. These include being accountable to the activities that a business performs. For instance, if there are some influences concerning pollution of the environment, there must be responsive factors incorporated to fit into this situation. Probably, the business must take responsi bility by hiring people to take care on this issue. The entrepreneurs prefer effectuation due to the ability to change strategies in accordance to situations. For instance, repairs and urgent issues are addressed amicably. Business Models Merchant These are wholesalers and retailers of goods who sell their goods via listing prices or carrying out an auction. They must be present and available at the prevailing business plans (Forsyth 2002). They, also, set up some systems that seek to put their customers on a competition bid. As a result, they have a chance of selling the products at prices that are suggested by the customers. This ensures that the customers do not lack confidence with the company. Instead, they understand that they have a self-regulating system. Manufacturer They produce goods and avail them to their customers directly. This suppresses the chain of distribution. Consequently, it is vital of consider the place from the manufacturer. This is because consumers get acc ess to the products at cheap prices that a business venture cannot manage. Therefore, entrepreneurs can learn this and take charge of effectuation to implement alternative strategies. The community This model is based on customer loyalty to the buyer. Revenue is based on the level of the advertisement, subscription on goods sale or even voluntary contributions. In this light, the manufacturer supports the community as a way of giving back. In this case, the company focuses on the value maximization rather than the profit maximization. They support the community in cases of sponsoring education of children, and sponsoring events among others. As a result, the customers remain loyal to them and avoid wavering on other companies.Advertising We will write a custom essay sample on Strategies of Approaching Business Ventures specifically for you for only $16.05 $11/page Learn More Utility This is the usefulness of a good or service to a buyer. Consequently, i ts acquisition is based on the usability of the commodity to the consumer (Wren Greenwood 1998). In this light, the manufacturer ensures that the quality of their goods and services is satisfactory. This ensures that the products are usable and meets the needs of the customers. It discourages manufacturing products according to the company’s perspective. On the other hand, it encourages manufacturing products according to the perspective of the customer. Infomediary In this case, the business ventures involve linking buyers to the best products by looking for the best producers of the products needed (Bragg Bragg 2005). Therefore, the customer understands the market well and gets the best commodities to their preference at the time. It seeks to equip the customers with necessary information. This allows them to make informed decisions when buying products. Advertising This kind of business is joined to broadcasting whereby commodities are advertised on the television and on the internet (Arkebauer Miller 1999). This captures market of a product that may be new in a market or substitute goods that are thriving in a very competitive market. It ensures that the company succumbs to the competition that is raised by other company. In fact, advertisements are the most crucial component of any successful business. Affiliate This is a business model that is common in the internet (Forsyth 2002). It does volume marketing of products where people are exposed to advertisements. A good example is the goggle affiliate marketing. This program seeks to allow marketing through personal sites. As a result, goggle acquires a wide network of customers. Brokerage This form of business links between buyers to sellers (Bangs 1996). They carry out transactions in a qualified manner but are liable to the immediate sellers. It enables the customers to attain knowledge about the market position and the products that are in the market. It ensures that they do not miss goods an d services owing to their ignorance.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Leverage Some people venture into businesses through profit making (Appleby 1994). Leverage is a financial activity that arises after multiplying gains by landing out its fixed assets. They do not concentrate on empowering other players in their business. In this case, they deviate from profit maximization and adopt the concept of profit maximization. Leverage This business comes up with new inventions into the market. For example, new phone makes and designs of software are presentable leverage. Innovations ensure that the company will maintain their customers in the business. For example, software industries ensure that updates are developed after some time. It ensures that there is something to get from the developers at all times. Examples The following paragraphs present entrepreneurial businesses that have applied effectuation to their prosperity. Amazon This business levers out its assets through online books. To enable people air suggestions and make opinions concerning book s. It, also, offers e-commerce services to the companies linked to it in different dimensions like their distributors. It, also, brings together buyers and sellers. Apple solutions Apple has brought a vast change in the industry of computers, music and the world of mobile phones. It has, also, come up with a number of peripherals. Media and software supports effectiveness of their products. It is an example of an innovative business. It came up as an innovative business and has ventured into brokerage. Etsy This is an online business that markets handmade products to people all over the world. They make the product easy to use and ensure that they can earn from the devices. In this case, the customers can correct data and upload it online hence making money for their use. Cisco This is a business that deals with networking. It offers internet solutions concerning business and other matters like the environment. It is a publication and merchandise business. In this business, they hav e created a network of IT experts around the world. They have setup a program that seeks to capture the young experts from school into their company. This ensures that their staff is vigorous, vibrant and competent. McDonald’s It is a business situated in the United States of America that franchises businesses in 119 other countries with large number of employees. The McDonald Company offers fast foods in the United States of America. It has made a network that helps in distributing their risks. The distribution of risk ensures that they do not go down in case a single country fails their business. They have setup their headquarters in USA while the other departments are distributed over the 119 countries. In addition, they have the loyalty programs that assist customers. References Appleby, R 1994, Modern business administration, Pitman, London. Arkebauer, J Miller, J 1999, Leading edge business planning for entrepreneurs, Dearborn Financial Pub, Chicago. Bangs, D 1996, Sma rt steps to smart choices: testing your business idea, Upstart Pub Co, Chicago. Bragg, A Bragg M 2005, Developing new business ideas: a step-by-step guide to creating new business ideas worth backing, Financial Times, Harlow. Forsyth, P 2002, Business planning, Capstone Pub, Oxford. McKelvey, M 1996 Evolutionary innovations: the business of biotechnology, Oxford University Press, Oxford. Needham, D Dransfield, R 1994 Business studies (2nd ed.), Stanley Thornes, Cheltenham. Sarasvathy, S 2008, Effectuation: Elements of Entrepreneurial Expertise, Edward Elgar Publishing Limited, Cheltenham. Steingold, F 2004, Legal forms for starting running a small business, Nolo, Berkeley. Udell, G 1991, Ideas, inventions, innovations, Small Business Administration, Washington. Wren, D Greenwood, R 1998, Management innovators: the people and ideas that have shaped modern business, Oxford University Press, New York. This essay on Strategies of Approaching Business Ventures was written and submitted by user Ayleen B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

PROMETHEUS BOUND essays

PROMETHEUS BOUND essays Peter Paul Rubens (1547 - 1640) When I walked into the Philadelphia Museum of Art for my first time I could not wait to start looking at the artworks of brilliant artist of the past and present. I took my time on my first visit looking at as much as I could. Prometheus Bound by Peter Paul Ruben and Frans Synders, is one of the painting that drew my attention immediately and beckoned me to examine its history. Located on the second floor in room 258, this oil on canvas painting, spanning 95 7/8 x 82 1/2 (7 117/8 x 6 101/2), was begun in 1611 and completed in 1618. Ruben completed the majority of the painting while Synders painted the giant Caucasian Eagle. I choose this painting because I am interested in myths and legends, and the story of Prometheus is of my favorites. I feel Ruben and Synders rendition is unique and mesmerizing due to the visual attributes. In both Greek and Roman mythologies Prometheus was a Titan whose name means "Forethought." Although there are several versions of the myths, the most famous are that Prometheus creates man and later steals fire from Mount Olympus to save mankind. In the Greek myth, Prometheus was the creator of mankind. The goddess Athena taught him architecture, astronomy, mathematics, navigation, medicine, and metallurgy, and he in turn taught them to humans. Zeus, the chief of the Greek gods, became angry with Prometheus for making people powerful by teaching them all these useful skills. Then when the gods chose Prometheus as mediator in a dispute, he fooled the gullible Zeus into picking the worst parts of the sacrificial bull by hiding them under a rich layer of fat. To punish Prometheus, Zeus withheld fire from men. "Let them eat their flesh raw," he declared. Nevertheless, Prometheus disobeyed Zeus and stole fire from one of the other gods, returning to earth to delivered fire to mankind. Z eus trie...

Service Marketing Management Term Paper Example | Topics and Well Written Essays - 3500 words

Service Marketing Management - Term Paper Example According to the Consumer Credit Act 1974, a lender is also held responsible along with the supplier of the goods for any type of breach of contract or the misrepresentation made. This also, therefore, means that the banks have probably failed to correctly anticipate the needs of their customers and then form strategic alliances with the firms offering the goods that consumers want to purchase through credit extended by the banks. According to the Consumer Credit Act 1974, a lender is also held responsible along with the supplier of the goods for any type of breach of contract or the misrepresentation made. This also, therefore, means that the banks have probably failed to correctly anticipate the needs of their customers and then form strategic alliances with the firms offering the goods that consumers want to purchase through credit extended by the banks. Most of the banks are willing to offer what they promise to their customers, however, due to other dimensions, they may not be a ctually delivering what they promise to do. Large Banks, however, seems to be too occupied with offering the services that are more profit-oriented and do not take into consideration what is actually required by the customers Smaller Banks and larger retailers fill that gap?   The above discussion indicates that there are two major gaps in the services offered by the large banks. These include reliability as well as the assurance and as such consumers seem to be most dissatisfied in these two areas. Reliability is often an issue in retail consumer credit wherein banks often tend to levy charges which are not either explicitly explained to the customers or presented in ambiguous and technical language. Since this is often done in order to make more out of unsecured relationships, many banks often engage themselves in such type of activities and result into the significant perceptions issues for the customers. Assurance is another critical gap because many consumers believe that the banks fail to deliver the required services with a given level of services. The issues related with the administration of the services clearly indicate towards the lack of required skills to basically administer the service and may indicate that the large banks are lacking behind in training and development of their employees.  

Trust Property Law Term Paper Example | Topics and Well Written Essays - 2500 words

Trust Property Law - Term Paper Example Law of equity and trust confers the provision regarding the trust. It laid down several duties and responsibilities for the trustees. Moreover, there are provisions like co-ownership, proprietary estoppels, fiduciary relationship etc. Apart from this, one of the prominent features of trust is, it can be raised from either trust deed/covenant as said before or by the Will, i.e. a testamentary trust is a trust created by a Will or a codicil to a Will. A testament is a Will. of or includes land and the trustees of such a trust are trustees of land. Any description of trust includes an implied resulting or constructive trust and a bare trust. (1) An implied trust is based on the presumed intention of the parties at the time the property is acquired by the resulting trustee. That is the point at which the contributors' beneficial interests crystallize. The beneficial shares are unaffected by subsequent conduct. This scope of implied trust has been rightly explained in Cowcher v Cowcher (2). Moreover, a trust can be defined as a "land" which includes land of any tenure and property divided either vertically or horizontal (as in the case of a block of flats) and easements but does not include an undivided share in the land. (3)Now we shall scrutinize how far the scope of trust of land and its various ingredients will help to analyze the issues brought up in the given problem.Before deciding the rights of Ayesha and Ben in the property, the meaning and significance of the concept co-ownership and beneficial joint tenants are to be explained. Beneficial joint tenantsCo-ownership (4) is where a person is entitled to hold the land together with others who have simultaneous interests at the same time they are said to hold concurrently. Where ever there is co-ownership there will be a trust of land. There are 2 types of co-ownership 1. Trust of land and Appointment of trustees Act 1996, sub-section (1) (a) 2. Cowcher v Cowcher [1972] 1 WLR 425 (CA) 3. Law of property 1925 Act, Section 205(1) (ix)4. Law of Property Act 1925, Sec 1Â  

Peugeot , Ethical and social responsibilities Essay

Peugeot , Ethical and social responsibilities - Essay Example All groups of stakeholders have certain interest in the company. The equity shareholders derive greater interest from the company’s return on investment. The company’s CSR Group presents its shareholders with comprehensive and transparent information and precisely the records and events of its activities that are related to its accounts. The company along with the CSR Group maintain loyalty and transparency towards their customers and suppliers in order to develop and preserve long term confident relationships. PSA Peugeot Citroen has signed an international agreement on social responsibility. They have committed to respect fundamental human rights, sharing social needs with industrial partners, sales network team, sub-contractors and suppliers and impact of company’s activities upon the local boundaries (PSA Peugeot Citroen, n.d.). PSA Peugeot Citroen is guided by certain set of values that are griped by its employees, executives and reaffirmed in the group’s objectives to promote conscientious progression. These aspirations are associated with the collective commitments towards the key stakeholders, consumers, partners, community and employees (PSA Peugeot Citroen, 2010). The laws abided by the company include conformity with laws and regulations, non-admittance of inner information and genuineness of accounting statistics, information and indicator (PSA Peugeot Citroen, 2010). The aspects include respect for essential human civil rights, conformity with place of work related to health and safety rules, Admiration for the surroundings & prevention of prejudice, Nuisance and impolite behaviour, Reverence for private life (PSA Peugeot Citroen, 2010). The factors considered under this aspect are the transparent affairs with consumers, vendors and competitors, restrictions on aids and provocations, utilization and security of

Sexual Abuse in Institutions of Learning Disabled

Sexual Abuse in Institutions of Learning Disabled Literature review that critically analyses the sexual abuse of people with learning disabilities in institutions There are a great many facets to the problem of sexual abuse of people with learning disabilities in institutions. The wide variety of learning disabilities, the wide scope for different types of sexual abuse and indeed the huge variety in the institutions themselves, means that there is not any unified standpoint or all-encompassing view that can be taken on the subject. (Ryan J et al 1987). This review will therefore consider each of these aspects in turn together with the literature associated with them and then attempt to draw conclusions from a critical evaluation of each The term learning disability is applied to cover a wide range of different clinical entities. Differing impairments due to differing aetiologies are typically â€Å"lumped together â€Å" under this one term. In the context of this review, differentiation of the various types of learning disability is largely irrelevant and the only discriminating factor that may be relevant is the degree of disability or impairment. For that reason alone we shall consider all causes of learning disability and the conclusions reached will therefore largely be generalisations in the area. Approximately 2% of the UK population are currently classified as having a learning disability and this proportion has been slowly rising over time. In their comprehensive review of the subject, Xenitidis suggests that the reasons for this growth are manifold and complex. (Xenitidis K et al 2000). Part of the reasons given are that the definitions and criteria for the diagnosis of a learning disability are progressively changing as our knowledge of the area expands together with the fact that other relevant factors are changing such as the socio-economic conditions together with the fact that pre-term neonates who would previously been expected to die are now helped to survive but with an increased risk of cognitive impairment and learning disability (Aspray TJ et al. 1999). The McGrother study suggests that over a 35yr period from 1960 the prevalence of learning disability has increased at an average rate of 1.2% per year (McGrother C et al. 2001). One of the difficulties encountered in the context of sexual abuse is the problems that there are in discovering it. The typical person with a learning disability may have differing perceptions of â€Å"right and wrong† and therefore may not be in a position to make a judgement about what is happening. Other factors are that they have a greater difficulty in accessing professional help. (Wilson D et al 1999).Clearly this is less of a problem if we consider the group who are in institutions rather then those who live in the community, but against this is the argument that those in institutions generally tend to be those with the greatest disability and therefore would intuitively be less able to draw attention to a potential problem. (Patja K. 2000) The literature in this area is not particularly extensive but there are a few high quality papers that stand out. The first is by Sequeira (Sequeira H et al 2003) which was a case controlled study (a rare construction in this particular area) which set out to consider any correlation between sexual abuse, mental health and behavioural problems in people with learning disabilities. The authors suggest that this is the first study to seek such a connection. They matched a surprisingly large entry cohort of 54 adults with learning disability in a residential setting who had suffered from sexual abuse with a similar cohort who had not been abused. The actual study was both carefully constructed and meticulously carried out. In broad terms the findings of the study were that there was a statistically significant correlation between sexual abuse and mental illness and behavioural problems together with symptoms of post-traumatic stress. Reassuringly, the authors found that the reactions to abuse were essentially the same as in the general population which suggests that when recognised, the symptoms were evident to observers, but equally this implies that a significant amount of abuse is undetected. (Thompson D et al 1997). With the group with learning disabilities, the authors concluded that in addition, the study group tended to exhibit stereotypical behaviour patterns and that there was a positive correlation between the degree of abuse and the severity of the symptoms reported. We can confidently conclude therefore that there is a positive association between sexual abuse and both psychiatric and behavioural abnormalities in people who have learning disabilities. How does the design and architecture of institutions foster abuse? It has to be observed that an extensive literature search reveals no specific studies on the issues of institution structure and opportunities for abuse. There are a number of papers that refer tangentially to the issue however, and we shall assimilate the points raised in them. Brown, (1999) and Manthorpe (et al, 1999), both observe that institutions, both large and small, are not specifically immune from sexual abuse of their residents. They point to working practices that allow professionals a degree of privacy when dealing with residents in vulnerable situations. (Burke K 1999). It would be unlikely that anyone would disturb a nurse giving a patient a bath or a doctor conducting an interview or examination of a patient. In this respect, it is not the actual architecture of the institution, it is the structuring of the working practice that fosters the possibility of abuse in this area. (Churchill J 1998). Some institutions have mixed sex dormitories and areas which can be difficult for nursing staff to monitor. Inter-resident abuse can therefore take place in areas which may be less easy to detect than the open plan structure of many wards in general hospitals (Brown H et al 1997) Who are the perpetrators of abuse against people with learning disabilities? This is clearly a difficult area in which to be dogmatic, as one can cite evidence from various enquiries which have examined the issue and have implicated virtually every category of professional from medical staff, (COI 1969), through nurses (COI 1971), to care assistants and sub-contracted employees (DOH 2000). Equally, to be balanced, one has to also examine the recent spate of prosecutions form residential care home workers that have been overturned in the appeal court where allegations of abuse have been found to be vindictive or fraudulent. (also COI 1978) What impact does power imbalance between carer and service user have over occurrence of abuse? Abuse, almost by definition, implies an abuse of power.(Northway R 1998).There is automatically an imbalance between those with learning disabilities and those in the general population as, by the very nature of their disability, the majority of those with a learning disability are dependent on other carers for their own protection and safety. (Pillemer K et al. 1993).This power imbalance is taken to a greater extreme when those (healthcare professionals) who are employed to care for their patients, and thereby are generally invested with a degree of trust give instructions to those who are more vulnerable. As Rogers points out, (Rogers AC 1997) the moment a nurse puts on a uniform or the doctor a white coat, they are invested with an automatic degree of authority and respect by the general population and possibly all the more so by those with learning disability, who may well have learned to be more deferential or respectful because these healthcare professionals are effectively the gatekeepers to their own security and well-being. (Sines D 1995) What can be done to reduce abuse in institutions? It is clearly important to be able to restore confidence in the residential settings for the care of those with learning disabilities. One of the prime mechanisms of reduction is to place professional emphasis on detection of abuse together with implementation of management procedures that will minimise the potential for abuse. The recent Government White Paper â€Å"No Secrets† (DOH 2000) has gone a long way into implementing such measures, and this, together with provincial measures in other parts of the UK (NAW 2000), presents guidelines which will help to prevent sexual abuse and also facilitate the investigation of such abuse when it is alleged. Professional bodies have publicly proclaimed a policy of Zero tolerance in this area and have encouraged the philosophy of â€Å"whistle blowing† (NMC 2002 a) it should be noted however, that a study commissioned by the same group, The Nursing and Midwifery council (NMC 2000 b) suggested that despite the guidance and directives given there is clear evidence that nurses, in particular, do not have sufficient knowledge or have received sufficient training in the area of prevention of sexual abuse to effect the recommendations in the Government White Papers. References Aspray TJ, Francis RM, Tyrer SP, and Quilliam SJ 1999 Patients with learning disability in the community BMJ, Feb 1999; 318: 476 – 477 Brown H Stein J 1997.  Sexual abuse perpetrated by men with intellectual disabilities: a comparative study.  Journal of Intellectual Disability Research 41 (3) 215-224. Brown H 1999,  Abuse of people with learning disabilities. In: N Stanley J Manthorpe r B Penhale (Eds) Institutional Abuse: Perspectives Across the Life Coarse. London: Routledge. 1999 Burke K 1999,  Nurses told to avoid close relationships with their patients.  Nursing Standard 13 (49) 4. Churchill J 1998,  It doesnt happen here! In:  T Thompson P Mathias (Eds)  London: Sage/Open University Press. 1998 COI 1969,  Committee of Inquiry (1969) Report of the Committee of Inquiry into Allegations of Ill-treatment of Patients and Other Irregularities at the Ely Hospital, Cardiff. Cmd 3975. London: HMSO. COI 1971,  Committee of Inquiry into Farleigh Hospital (1971) Report of the Committee of Inquiry into Farleigh Hospital.  London: HMSO. 1971,   COI 1978,  Committee of Inquiry into Normansfield Hospital (1978) Report of the Committee of Inquiry into Normansfield Hospital. Cmd 7357.  London: HMSO.1978 DOH 2000,  Department of Health (2000),  No Secrets: Guidance on Developing and Implementing Mula-agency Policies and Procedures to Protect Vulnerable Adults from Abuse.  London: The Stationery Office. 2000 Manthorpe J Stanley N 1999,  Shifting the focus: from bad apples to users rights. In: N Stanley J Manthorpe r B Penhale (Eds) Institutional Abuse: Perspectives Across the Life Course.  London: Routledge 1999 McGrother C, Thorp C, Taub N, Machado O. 2001,  Prevalence, disability and need in adults with severe learning disability.  Tiz Learn Dis Rev 2001;6: 4-13 NAW 2000,  National Assembly for Wales (2000) In Safe Hands: Protection of Vulnerable Adults in Wales.  Cardiff: Social Services Inspectorate for Wales. NMC (2002 a),  Code of Professional Conduct.  London: Nursing and Midwifery Council. NMC (2002 b),  Practitioner-Client Relationships and the Prevention of Abuse.  London: Nursing and Midwifery Council. Northway R 1998,  Oppression in the Lives of People with Learning Difficulties: A Participatory Study. PhD Thesis.  Bristol: University of Bristol. Patja K. 2000,  Life expectancy of people with intellectual disability: a 35-year follow-up study. J Intellect Disabil Res 2000;44: 590-9. Pillemer K Hudson B 1993,  A model abuse prevention programme for nursing assistants.  Gerentologist 33 (1) 128-131. Rogers AC 1997,  Vulnerability health and healthcare.  Journal of Advanced Nursing 26 65-72. Ryan J Thomas F 1987,  The Politics of Mental Handicap.  London: Free Association Books. Sequeira H, Howlin P, Hollins S 2003,  Psychological disturbance associated with sexual abuse in people with learning disabilities,  The British Journal of Psychiatry (2003) 183: 451-456 Sines D 1995,  Impaired autonomy: the challenge of caring.  Journal of Clinical Nursing 4 (2) 109-115. Thompson D, Clare I Brown H 1997,  Not such an ordinary relationship: the role of women support staff in relation to men with learning disabilities who have difficult sexual behaviour.  Disability and Society 12 (4) 573-592. Wilson D, Haire A. 1999,  Health care screening for people with mental handicap living in the community.,  BMJ 1999;301: 1379-81 Xenitidis K. Thornicroft G. Leese M. Slade M. Fotiadou M. Philp H. Sayer J. Harris E. McGee D. Murphy DG. 2000,  Reliability and validity of the CANDID-a needs assessment instrument for adults with learning disabilities and mental health problems.  British Journal of Psychiatry. 176:473-8, 2000 May ############################################################# 29.3.06 PDG Word count 2,071

The World According to Gump: All Nuts and Gooey Centers Essay -- essay

The World According to Gump: All Nuts and Gooey Centers "Life is like a box of chocolates," says Forrest Gump (as played by Tom Hanks) to anyone who will listen."You never know what you're going to get." This homily introduces us into the "world of Forrest Gump," both the random strangers Forrest encounters on his park bench, as well as the film's potential audience.Its folksy wisdom is meant to characterize for us the commonsense, down-to-earth, accepting and exceptional attitude supposedly unique to Forrest Gump; an attitude we will better understand once we have, as the advertisements put it, "seen the world through the eyes of Forrest Gump."Thus this dictum about chocolate is meant to capture what we might call the Gump Worldview: life is full of surprises, some of them odd or funny looking, but all of them enjoyable. Yet, if we can pull ourselves away from the tempting treats for a reflective moment, we might ask ourselves: is a box of chocolates really all that full of surprises?Is it really the case that you never know what you're going to get?If your experience with chocolates is anything like mine, you might agree that, finally, there are ultimately very few surprises to be had this way; that in fact chocolates exist in a fairly simple world where everything is either full of nuts or conceals a gooey center.And so this epigraph does indeed capture the Gump ideology--and a sugary, binary ideology it is. Yet it certainly does not capture the philosophy or mood of the book upon which the film is based.Forrest Gump, by southern writer Winston Groom, begins with the line, "Let me tell you this: being a idiot is no box of chocolates."Thus the film takes what is in the book a statement of protest and cynicism and... ...historical events in which it deals; and that ideology is disturbing.To protest the war is seen as indicative of a personality disorder; in fact, to protest anything is characterized as a psychological flaw, a self-destructive, self-indulgent neurosis.The epigraph for the film reads: "The world will never seem the same after you've seen it through the eyes of Forrest Gump."How true.How troubling, for it suggests that if our vision of history were as blinkered and our desires as ideologically vaccuous as are Forrest's, then all of our dreams (which we shouldn't have) will come true, and all of the world's conflicts (which are mere shams) would be solved.For Forrest Gump the film, life is indeed a series of chocolate-coated surprises--as long as you forget each chocolate the moment it is consumed and you desire nothing more than a steady diet of nuts and gooey centers.